As I have observe this banner advertisement to see many problems. In fact at this time many peoples are reading and writing English language .Because know in this time to came modernization and technology .But Advertising is very important for one country develop to economic, if the country is follow the market economy .this kind of thing is it have own duties and rules .But some advertisement when the product and the trade name is not related to the product .In this time many advertisements are to advert English language . For example Rozalia Aresto banner is written by English.
some peoples are live in rural area and not enough knowledge about English language .But by the reason of this the product is not purchase immediately . Because the product advertisement banner is written by English and there is no cell phone number or any address so this advertisement product is not give effective result to the advertiser or ownership and another problem is the house is there have a Aresto .On this house there are many and other materials .But the house is there is only not Aresto. But to see this banner only Rozaliya Aresto photo .Why when they have to advert any advertisement to follow roles and regulations of advertising.
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Generally this advertisement is not clear about customers and the product owner is not purchase that product .Because the customers are do not known in the house another product to see only on the banner picture ,Because the peoples are do not think there have another product in the .In my opinion when you advert any advertisement to respect advertisement rules and regulations and in Ethiopian context the advertisement , banners ,billboards are written by Amharic .Because most of the time peoples are reading and writing in Amharic . So please please respect the advertisement rule and regulations .
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